In How To Do Network Marketing Online Part 2, I shall be discussing essential requirements to build a Network Marketing business online. Plus a secret tip that you must follow in order to be successful for the long haul. Problems with old school Network Marketing processes of talking with family and friends and attending endless meetings, will be resolved using online techniques you will learn in this Blog series.
5 Essential Requirements
There are 5 essential requirements to build a successful Online Network Marketing business.
- A website that is designed to attract lots of traffic.
- Blogs within this website that will provide quality content, and lots of it to your target audience.
- Links to one or more selective landing pages where prospects have the option to opt in to receive more information.
- A Customer Relationship Manager that results in selling product and/or sign up independent associates.
- A system that makes it easy for your new Independent Associates to duplicate this process.
Sounds simple doesn’t it. Maybe. But it is not easy. Most achievements of value are tough and need hard and consistent work. If you are not prepared to do that, there is no point in going further. If you have an open mind and want to see where this is going, please continue. Success is possible if you are willing to learn, apply what you learn and work hard to achieve your goals.
The utilization of the Internet to disrupt industries is expanding. And the same can be said of Network Marketing. Before we proceed I must give you some bad news.
Leveling With You – Some Bad News!
When you are creating an asset, you could be working a long time at it with zero compensation. Analogies would be like building a bricks and mortar business from scratch. Writing a book. Working on your potential hit record in a studio. These are just a few examples.
In fact, the owners or creators of these entities may have to invest in their projects to the tune of thousands of dollars before they have the possibility of seeing any return on their investment.
The same principle applies to building your Network Marketing business online. You must have the attitude of a business owner and not an employee. With one exception. The investment involved is more in time than money. So if you have a business attitude, then there is no reason why you can’t succeed.
Going online levels the playing field. You do not have to persuade or convince people to buy your product or service. Attraction marketing is the main principle in force. After reading your valuable content, and doing their own research, people will want to have what you have and join your Network Marketing company through your website.
When they see how painless that was, they will know what they have to do in order to become successful. Do this enough number of times and voila. You will have a thriving happy network of individuals, so grateful that they found you and your system.
A Critical Component
You must connect with people who first need a product or service your company is marketing. Hence, a critical component to help you find your target audience is to create a lot of high quality content on your website.
Having loads of traffic is one part of the equation. If visitors to your website do not find your content shows them how it can solve a need or problem they have in a cost effective manner, they will leave. Hence, it is your responsibility to create content of value where you take your readers through a journey that opens their eyes and shows them what you are offering will indeed solve their problems or at the very least meet their needs.
This is precisely what we are taught at Wealthy Affiliate. The reason it works is because sales are made to strangers found online. I wonder how many Affiliate Marketers tell their family and friends to shop from their affiliate websites. If you do that please let me know in the comments section below. The secret to Netwoik Marketing is to show people the magic not only of residual income but also how overrides can boost that number too.
I have a question for you. Consider a Real Estate Agency as an example. How do you think the owner of the Agency gets paid? Instead of earning money from 100% of his efforts he earns a percentage of hos agents earnings. Does that bother you?
The same principle applies to Network Marketing. Your earnings are leveraged through the efforts of you and your network.
The Secret
In order to create a network that can sustain itself in the future without your involvement, you must not only have a system that trains the Independent Associate who signs up directly under you, but also trains these individuals how to train their recruits.
Rinse and repeat!
Just think. If all they did was to duplicate what you taught them and stop, they would not be successful in building their teams. As a result their income will stagnate, And if enough of your team do that, so will yours. Hence, it is critical you train your team and help them to train the individuals they bring into the business.
And it all starts with creating your own website designed to meet the 5 essential requirements that I stated at the beginning of this Blog. With one additional secret requirement. The system and you naturally must train the trainer!
Looking Ahead
In Part 3 I shall be talking about how to use Blogs and Landing Pages specific for Network Marketing. You will find a lot in common with Affiliate Marketing. The sooner you start learning how to build a successful website the better. So if you have not already done so, I urge you to click the banner below and sign up with Wealthy Affiliate for FREE!
Hello, I really appreciate your time and effort on writing about how to do network marketing.
The way you laid it out is perfect. I like how you’re honest in telling us that you may invest a lot of time and effort without compensation, network marketing is a long term game and not a overnight get-rich-quick scheme, so having the proper mindset is important.
I’ve been a network marketer for about 2 years now and I can definitely agree that the most critical component is finding targeted traffic, as with any business online or offline if you don’t have the customers then your business will sink.
I look forward to reading part 3 of your article.
Son, thank you so much for your comments. We’re on the same page!
Edwin
There’s some good info here, and I also think trust is key. People who do network marketing often give prospects no reason at all to trust them and they come off to strongly when trying to make a sale or to try to recruit them. Network marketers need to be selling a quality product and to establish trust and genuinely want to help people if they want to succeed. At least that’s my opinion.
Nate, your opinion means the world to me. trust is sadly lacking in this industry. I also have experienced those negative interactions. That is why I didn’t pursue the old school methods even though I have been a member of LegalShield for over 10 years. I have enjoyed the service so much that I can vouch that they provide such good value for money there is no need to do the business in order to justify the subscription.
Thanks for your insights.
Edwin